Marketing Executive

The Role

In recent years the company has had great success increasing its penetration of major UK Grocery Chains.

As part of its plans for continued expansion, the company is now looking to identify opportunities and penetrate other market sectors.

To date, the company has relied on a direct sales approach but is now looking to install a marketing & communications function to facilitate lead generation across a broader cross section of channels and sectors within the UK market.

This is a blank canvas for the right individual to establish a marketing & communications function, to coordinate with an established marketing function in the Italian headquarters and to provide essential support for the companies continued expansion plans.

Responsibilities:-

• Develop customer, channel and sector communications campaigns.
• Web design development and maintenance
• Social media campaigns
• Database acquisition and management
• Drive lead generation and support the sales conversation process
• Produce marketing support collateral
• External Agency management
• Custodian of brand / design guidelines

The Individual:-

Experience in B2B marketing – could be industry or agency background.

Experience all facets of digital media is essential.

Confidence to lead the function, working autonomously to develop and execute the marketing & communications plans.

Campaign measurement and reporting.

Competitive salary & benefits.